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Discover our tips and tricks of expert in Business Development and Lead Generation

Do you want to increase your customer portfolio and are you looking for training to generate more leads? Feel free to read our tips, tricks and news articles below. Contact us for more information on our services and training.

Writing a sales script for a prospecting campaign

The success rate of your phone marketing campaign depends on the design of your script. For any cold calling campaign, a script ensures you do not forget anything at the heart of the discussion. It guides you through the exchange and helps you convey arguments and proven solutions that allow your prospect to understand the reason for your call and the solutions that you offer.  Here are 4 tips: Introducing yourself is essential, it's the mandatory step. Be brief, introduce yourself, your company, and the reason for your call, stay concise. Get right to the goal quickly. Do not create a...

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Cold Calling is not dead !

Mon sang ne fait qu'un tour à chaque fois que j'entends cette phrase : Mais enfin Valeska, tu n'y penses pas, pourquoi donner des formations de prospection alors que le cold calling est mort ! Je ne sais pas pourquoi, cette remarque fait toujours grimper ma température ! Elle reflète tellement bien les idées totalement fausses sur cette expression et le métier d'Inside Sales. Et il faut avouer que beaucoup d’entreprises qui prétendent que le cold calling ne fonctionne pas ne le font pas correctement. Ma réponse est invariable : qu'entends tu par Cold Calling ? Alors oui, le cold...

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How do you increase Lead Generation results ?

Passionate about Lead Generation B2B and B2C for 25 years, I am still surprised that not everyone understands the same definition about Lead Generation. What is Lead Generation? (also called LeadGen) Lead Generation is a marketing-sales process that stimulates and captures interest in a product or service with the purpose of developing a sales revenue. The buying process has changed, and traders need to find new ways to reach buyers and be heard through the noise. Instead of finding customers with mass advertising, emailing, and the usual marketing campaigns, companies now need to focus...

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10 façons d'améliorer votre prospection

La prospection commerciale ! Cette action importante du processus de vente reste un moyen performant de générer des leads, elle est rentable, puissante et s'inscrit dans toute campagne de prospection B2B. Comment améliorer votre campagne de prospection? Le succès de la prospection dépend du travail que vous avez accompli avant de décrocher le téléphone. Plus vous planifiez, préparez, plus vous avez de chances de réussir votre campagne. 1 - Définir une stratégie Vous devez planifier votre campagne. Qui va passer les appels? Ont-ils les compétences nécessaires? Quel est le...

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