Let’s develop your business together!
Every company is different. Your support should be too.
At VLC Consulting, we believe that sales training should never be a one-size-fits-all solution. The challenges faced by an SME, a large corporation or a public organisation are rarely the same.
That is why every assignment is tailored to your objectives, your market, your teams and the maturity of your sales organisation. Our priority is not to offer a standard training catalogue, but to provide guidance that delivers concrete and sustainable business results.
Our Services
Tailor-Made Sales Training
Develop your team's sales and prospecting skills through practical, interactive training programmes that can be applied immediately in the field.
Training topics may include:
- Cold Calling
- B2B Business Development
- LinkedIn & Social Selling
- AI-Powered Prospecting
- Lead Qualification
- Appointment Setting
- Objection Handling
- Sales Organisation
- Customer Portfolio Development
Individual Sales Coaching
Support a salesperson, Business Developer, Sales Manager, subject-matter expert or executive in developing their sales skills through personalised coaching.
Each coaching session is entirely built around real-life business situations.
Sales Audit
Before investing in a training programme or recruiting new salespeople, it is often worthwhile to identify the key areas for improvement within your sales organisation.
A sales audit typically analyses:
- Your sales organisation
- Your prospecting strategy
- Your sales pipeline
- Your tools
- Your KPIs and performance indicators
- Your commercial positioning
Following the analysis, you will receive practical recommendations that can be implemented immediately.
Why Do Budgets Vary?
Every assignment is unique.
Several factors naturally influence the level of investment.
Number of Participants
Training one salesperson individually requires a different approach than supporting an entire sales team.
To encourage interaction, hands-on exercises and coaching, we favour small to medium-sized groups.
Experience Level
The needs of a junior sales team are very different from those of experienced Business Developers, Account Managers or Sales Managers.
Every programme is adapted to the participants' level of experience.
Training Content
Depending on your objectives, the programme may cover one or more of the following areas:
- Cold Calling
- Business Development
- AI-Powered Prospecting
- Lead Qualification
- Objection Handling
- Sales Organisation
- Lead Nurturing
- Field Coaching
Level of Customisation
Whenever possible, we build the programme around your own business reality:
- Your prospect lists
- Your sales scripts
- Your emails
- Your CRM
- Your offers
- Your real-life business cases
This approach ensures immediate implementation.
Duration of the Programme
Some organisations only require a one-day training session.
Others prefer a complete programme combining several training days, practical workshops, individual or team coaching and follow-up sessions to ensure long-term implementation.
Frequently Asked Questions
Do you work with SMEs?
Yes.
We support freelancers, SMEs, large corporations, public organisations, associations and institutions in both B2B and B2C environments.
Are all training programmes customised?
Absolutely.
Every programme is tailored to your industry, your business environment and the objectives you want to achieve.
Can the training be delivered online?
Yes.
Our programmes are available on-site, online or in a hybrid format.
Which languages do you work in?
All our training programmes and coaching sessions can be delivered in French, Dutch or English.
Which countries do you operate in?
We support organisations in Belgium, France, Luxembourg, the Netherlands and Switzerland.
Not sure which solution best fits your needs?
It is not always easy to determine whether your priority is training, coaching or reorganising your sales prospecting.
Let's discuss your commercial objectives.
Our Areas of Expertise
VLC Consulting helps organisations improve their commercial performance through sales training, sales coaching and business consulting in Business Development, sales prospecting, cold calling, LinkedIn, AI-powered prospecting, Social Selling, lead qualification, sales organisation and sales skills development.
Our services are available in French, Dutch and English, on-site, online or in a hybrid format, for organisations of all sizes.