Find your customers today

Prospecting. Don’t you just hate it?

Most people do. Quite a pity, actually, as prospecting is a crucial stage in the sales process. Extremely challenging, a lot of people will say. And terribly difficult, they will add. Like if it were fighting an evil dragon with several fire-spitting heads.

Well, it’s not.

At the end of the day, it’s just a dialogue. A simple check whether a service, product or collaboration could be beneficial to the person or group of people you’re addressing. And it’s so rewarding. 

Believe me, I know what I’m talking about, after 25 years of prospecting. Yes, twenty-five years. That’s what I can look back on. Does that make me feel old? Not at all. In fact, it makes me feel rich with experience. In all those years, prospecting for automotive, tourism, telco, software, consulting, advertising and communications, telecom and IT companies, fashion and start-ups, or chocolate-tasting tours, I have never encountered the slightest difficulty in opening the door and walking in to propose my product. Or in picking up the phone and making a cold call, for that matter. Actually, I have always found it exciting to talk to strangers about deliverables that I sincerely believe in, that I am convinced are effective and are a potential solution for my prospect.

A cold call is an unsolicited telephone call or visit to someone, aimed at starting the dialogue about the goods or services you wish to propose.

You would think I was born for prospecting. Well, I’m not. It’s a skill that anyone can develop. I, myself, fell in love with it. Not that I ever dreamt of getting to that point. I simply found my path as I went along. Each time, in each company I worked for, each team I coached, I always managed to make a real difference. To reveal a part of the secret: I was greatly inspired by the American market which, it must be said, is very avant-garde for all prospecting campaigns. Thank you, USA, for the know-how that I was able to build up over all those years!

 A prospecting campaign aims at reeling in potential customers through a well-defined theme, via a selected database. It tends to be managed by business developers or the inside sales department.

I see my knowledge about this domain as a ball of golden yarn that I’ve gradually been spinning, and which I’m happy to pass on in my training and lectures.

Surely you’ll agree that everybody who has a commercial activity needs to prospect. One day or another you face the moment when you just have to prospect if you want to move on up.
The first question comes to mind, then: who are my potential customers? Where are they? How should I approach them? What are the dos and don’ts? This is what this book or my training will illuminate, putting all my expertise at your service.

I’m convinced that it will help you to develop your business.

As I mentioned, prospection in itself is not a difficult task.
You just need to:

1. 
   Select
2. Speak
3. Listen
4. Follow up

These four activities are accessible to everyone. It’s all a question of having some guts and knowing the ropes. And that’s where this book fits in: to reveal the ins and outs of prospecting; to make the art of prospecting feasible for everyone.

‘Everyone’? Does that sound like a vague generalisation? Well, let’s specify then. This book contains interesting advice for the entrepreneur, the manager, the retailer, the freelancer, the head of the sales team, both the start-up and the established company, the whole B2B domain and, while we’re at it, the whole B2C domain…

Now that’s just about everyone, isn’t it? As any company or organisation needs to be profitable, they are all at some point or another looking for new customers. I do admit, those potential new customers are difficult to locate.

Yet rest assured, this book will cover all possible and – please note – attainable tracks in order to develop the reader’s customer portfolio.

FIND YOUR CUSTOMERS TODAY ( Amazon & https://develop-your-business.com/ )

Prospection is a necessary step for each entrepreneurs !