Blog
Finding New Customers with AI
A revolution for Business Developers It’s the buzzword of the moment: everyone is talking about it and trying it out. But what can AI offer to business developers, hunters, and prospecting? Here are some insights:
» Lead Generation
- Lead generation platforms: Tools like LinkedIn Sales Navigator, the more traditional ZoomInfo (primarily focused on the U.S. market), and Clearbit (email-focused) utilize AI algorithms to provide detailed information about potential leads.
- Data enrichment: Tools like Hunter.io (the most widely used) and FindThatLead (starting at €37 per month) enrich lead information by finding contact details based on names and companies.
» Automated Lead Segmentation
AI can automatically segment your leads based on relevant criteria such as industry, company size, and specific needs. This allows you to recommend targeted actions for each group. Effective segmentation accelerates prospecting campaigns and enables personalized messaging for different leads. This time-saving effect becomes quickly noticeable, especially with long prospect lists.
For any questions about prospecting and business development training, ask us !