Find Your Customers Today: My Guide to Simple and Effective Prospecting
Does prospecting scare you? Do you feel like it’s an impossible task, like fighting a fire-breathing dragon? Think again! In reality, prospecting is just… talking. It’s about discovering whether what you offer might be useful to the person in front of you. No pressure, no pushiness, just a conversation. And believe me, it can actually be quite enjoyable!
Why can I talk about this?
Because I’ve been doing it for 25 years – and I love it! I’ve worked in industries like automotive, tourism, telecommunications, IT, consulting, advertising, fashion, start-ups, and even chocolate tasting (yes, really!). And I’ve never hesitated to pick up the phone or knock on a door to offer a service I truly believe in.
What is a cold call? Simply calling someone you don’t know yet to discuss a solution that might be useful to them. That’s all.
I wrote a book to help you
I know prospecting seems complicated. But really, it’s just a matter of having the right method. That’s why I wrote Find Your Customers Today (available in French, Dutch, and English). A practical guide, based on my experience and inspired by the best practices from the American market.
Whether you’re an entrepreneur, freelancer, manager, or salesperson, this book gives you concrete tools to find customers more easily. No empty theories, just practical, immediately applicable advice. In fact, prospecting comes down to four simple steps:
- Choosing the right target audience
- Talking in a clear and engaging way
- Listening to understand the needs of your prospect
- Following up to build a real relationship
That’s it! And anyone can learn to do it.
Let’s talk about it in Hannut on April 5!
Want to know more? I will be at the event C’est écrit près de chez vous in Hannut on April 5. A great opportunity to exchange ideas and share even more prospecting tips with you!
** Find Your Customers Today – Available on Amazon and at develop-your-business.com.
Don’t let prospecting hold you back any longer. Take the leap and start finding your customers today!