Breaking Into a New B2B Market with AI? Yes, even in Belgium, it works.
Want to enter Wallonia from Flanders? Or crack Flanders from Paris? Here’s the good news: you no longer need a full-blown sales army. Just a smart plan, some sales flair, a bit of coaching… and the right tools.
I'm Valeska.
Freelance Business Developer & Fractional Sales Hunter, author and founder of VLC-ConsultingBE.
I’m often hired by scale-ups, IT companies, and consulting firms to open complex B2B markets — whether that’s in tech, professional services, or industrial sectors.
And the question is always the same:
"Can you help us enter the French-speaking or Dutch-speaking market? We’re not sure where to start."
What I do?
I mix sales instinct, hunter experience, and AI tools to open doors.
To generate qualified leads and build real traction, I use:
- Apollo.io to find the right contacts (with email & phone)
- LinkedIn Sales Navigator to understand company structures and priorities
- ChatGPT to adapt messaging in FR/NL, with the right tone
- Instadeck / Clay / PhantomBuster to automate without spamming
- And most importantly… a lot of listening, market context, and a human touch
A real-life example
A Dutch tech company wanted to sell its services to industrial players in Wallonia.
After 6 weeks:
- 42 qualified leads
- 12 meetings with decision-makers
- 3 open projects
No landing page. No ads. Just solid, personalized, multilingual, targeted B2B outreach.
Why does this work?
- Belgian companies trust people who understand their language and culture
- They want results, not generic PowerPoint decks
- When used well, AI saves time without losing authenticity
Looking to open a new market in Belgium or beyond?
Work with a freelance business developer who knows the codes, the tools, and the local terrain.
Let’s talk.
Or follow me on LinkedIn for hands-on tips on business development & B2B lead generation.