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Christmas cards: a personal touch in your business relationships (and a secret weapon for prospecting)!
If, like me, you love receiving Christmas cards – those small pieces of paper that brighten up our mailboxes – you know how much more impactful they are than a simple email lost in a sea of notifications. But did you know they can also be an excellent tool for proactive prospecting?
Why do paper cards have such a strong impact?
- They grab attention: A card stands out in a world saturated with digital communication. It sparks curiosity, resonates emotionally, and catches the eye among the usual mail.
- They create a human connection: In a professional context, sending a Christmas card shows you care and are willing to invest time in the relationship.
- They open the door to a conversation: A well-thought-out card can serve as an entry point to re-engage a prospect or revive a dormant contact. Add a personal touch, and the magic begins.
How can you integrate cards into a proactive prospecting strategy?
- Send them to key prospects with a message that shows you understand their needs.
- Suggest a call or meeting to kick off the new year on the right foot.
- Pair them with a gift or valuable content (e.g., a report or a book) to maximize their impact.
The bottom line?
Christmas cards are not just a warm tradition; they can also become a powerful tool for your prospecting efforts. This year, pick up your pen (or brief your printer) and turn your holiday greetings from nice to unforgettable.
PS: Don't forget to send me one ;-)
#ChristmasCards #Prospecting #BusinessRelationships #PaperIsBack