Prospection 2.0: the smart guide to taking action

1. Prepare the ground (before rushing in)

• Be clear on who you want to reach:
  → Which sector? What company size?
  → Who is the right person to contact (the decision-maker)?
  → What are their key challenges?

• Prepare your 30-second pitch: you should be able to explain what you do and how you help in max 2 sentences.

• Set up your tracking system (CRM, Notion, Excel sheet, whatever works… as long as you stay organized).

2. Build your prospect list

• You have several options:
  → LinkedIn (with Sales Navigator or smart scraping)
  → Email databases (Lusha, Hunter, Kaspr, Dropcontact, Apollo, etc.)
  → Your network, events, trade fairs

• Always note down key details:
  First name / Last name
  Role + company
  Email or phone
  What could interest them about you (need, current issue, etc.)

3. Reach out smartly (not like a spammer)
   Email:

• Subject = short, clear, human

• Message = 3 parts:

1. Personalized opening (avoid the generic “Hope you are doing well”)

2. Concrete and useful proposal

3. A simple line suggesting a chat (no novel needed)
   Example:
   “I’m reaching out because I often work with agencies like yours on [specific challenge].
   If this is relevant to you, it might be worth having a conversation.”

Call:

• Start directly with the first name: “Hi Camille, this is [Your name], am I catching you at a bad time?”

• Follow with a very short pitch and a real question.

• If the timing is off, ask for a better moment: it shows you respect their time.

LinkedIn:

• Start soft:
  “Hi [First name], I came across your profile – would be glad to connect.”

• Once accepted, send a natural message, not a copy-paste sales script.

4. Follow up without harassing

• Simple follow-up rhythm:
  Day +2 → Day +5 → Day +10 → Day +30
  (adjust to your sector and instincts)

• Keep the tone relaxed:
  “Just making sure my message didn’t get lost in your inbox.”
  or
  “I understand you’re busy – let me know if I should circle back later.”

5. Stay on track & measure

• Track what you’re doing:
  → How many people contacted?
  → How many replies?
  → How many meetings booked?
  → How many deals closed?

• Adjust based on feedback. If nobody answers, rework your approach. If it works, double down.

6. Field tips

• A touch of personalization makes all the difference

• Don’t try to “sell” in the first message, aim for dialogue

• It’s not an exact science: test, tweak, repeat

• And above all: be consistent. Consistency is the real superpower in prospecting.